Which cookies we use and what each one does

In short

• Before consent: no cookies and no measurement or advertising scripts. Google Tag Manager does not even load.
• If you accept: Google Analytics 4, Google Ads and the Meta pixel load through Google Tag Manager.
• If you decline: none of this loads, and your choice is saved in your browser so we do not ask again on every visit.
• At any time: you can change your choice from “Cookie settings” in the footer of every page.

Strictly necessary storage

These work without consent, because without them the site cannot remember your choices. They are not cookies but entries in your browser’s storage (localStorage and sessionStorage) — they are never sent to us or to anyone else.

Name	What it does	Duration
arhai-consent	Remembers whether you accepted or declined measurement, so we do not ask on every page.	Until you change your choice in “Cookie settings” or clear your browser data
arhai-lang	Remembers whether you chose Romanian or English.	Until you clear your browser data
arhai-lead-nojs arhai-nl-confirmat	One-off flags that stop the same enquiry or the same confirmed subscription from being counted twice.	Until you close the tab

The chat on this site

The chat in the corner of the page runs on Leaply, our own conversation platform. Its script loads with the page, but it stores nothing about a conversation until you send your first message. The entries below stay in your browser; the conversation identifier and the source of your visit are sent to us together with your messages, so that we can continue the conversation and know where you came from.

Name	What it does	Duration
leaply_sid	The conversation identifier, created with your first message, so the conversation continues if you reload the page or come back.	Until you clear your browser data
leaply_attr	The page you landed on, the referring site and any campaign parameters in the URL (utm_*, gclid, fbclid), saved with your first message.	Until you close the tab
leaply_teased leaply_exit	Remember that the chat has already shown you its greeting, so it does not appear again.	Until you close the tab

Measurement and advertising — only with your consent

These load only after you press “Accept”, through Google Tag Manager (GTM-5QM39NKC). Until then, the container is not on the page.

Provider	Cookies	What it does	Duration
Google Analytics 4	_ga, _ga_*	Counts visits and shows us which pages are useful and where visitors drop off. Aggregate statistics, not individual tracking.	up to 2 years
Google Ads	_gcl_au, _gcl_aw, IDE	Tells us whether an enquiry came from a paid ad, so we do not spend budget on ads that bring in nothing.	up to 13 months
Meta (Facebook, Instagram)	_fbp, _fbc, fr	The same measurement, for Facebook and Instagram ads.	up to 3 months

Google and Meta act as independent controllers for the data they collect through these cookies. Their policies: Google · Meta.

What we do not use

No heatmaps, no session recording, no third-party chat and no retargeting networks beyond Google and Meta. We do not sell or rent data to anyone. There are no “trusted partners” behind this site.

How to withdraw consent

1. Press “Cookie settings” in the footer of any page — the consent bar reappears and you can choose differently.
2. Or clear the cookies and site data in your browser’s privacy settings.

Withdrawing consent does not affect processing carried out before, but it stops any further collection from that point on.

Questions

Write to contact@arhai.ro. We usually answer questions about data on the same working day. See also the privacy policy for all your rights under the GDPR.